🌸 Spring — Floral, Light, and Bright Coffees

Spring brings lighter, fresher flavors. Consumers gravitate toward coffees with:

• Floral notes (lavender, jasmine)
• Citrus brightness
• Light roasts, often from Ethiopia, Kenya, or Colombia

Popular spring drinks include:

• Lavender latte
• Bright, citrus-forward pour-overs
  

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☀️ Summer — Cold, Fruity, Refreshing Coffees

Summer is dominated by cold options and vibrant fruit notes. Popular choices include:

• Cold brew (very high demand in warm months)
• Iced coffees
• Coffees with berry, peach, or lemon notes 

Top-selling summer seasonal drinks include:

• Fruit‑forward iced drinks
• Refreshing cold brews and creative iced specialty drinks
  

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🍁 Fall — Warm, Spiced, and Comforting Coffees

Fall is the season of cozy spices and richer roasts. Favored profiles include:

• Medium to dark roasts
• Spices: cinnamon, nutmeg, clove 

Popular fall drinks include:

• Cinnamon‑ or clove‑spiced lattes
• Pumpkin‑inspired or maple flavor combinations 

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❄️ Winter — Rich, Full‑Bodied, Chocolatey Coffees

Winter sees the highest coffee demand overall. In cold months, people reach for:

• Full‑bodied dark roasts
• Chocolate, caramel, and nutty flavors 

Winter demand trends:

• Coffee consumption peaks in winter
• Hot specialty drinks dominate menus
  

Typical winter favorites:

• Peppermint, chocolate, or caramel lattes
• Deep, warming roasts from Sumatra, Guatemala, or Brazil